FUSION_company deck

Transcript

1. NEW ANSWER COMPANY

2. Company Profile

3. FUSION ઃཱ
   ೥݄೔ Company Profile ॅॴ
   ౦ژ౎ौ୩۠ौ୩ 7035
   "0:"."
   **
   
   
   ' ໾һ
   લాྒྷհɺኍ੉૱ ैۀһ
   ໊ʢۀ຿ҕୗؚʣ ࣄۀ
   Πϯλʔωοτ޿ࠂࣄۀ χϡʔάοζࣄۀ

4. VISION

5. MISSION

6. VALUE

7. ୅දऔక໾
   /
   Creative Director લ ా ྒྷ հ औక໾
   /
   Business Producer ኍ ੉

   ૱ ࣥߦ໾һ ৿ ຊ ஌ थ ೥
   
   גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ
   ೥
   
   גࣜձࣾνϣίϨΠτೖࣾ
   ೥
   
   גࣜձࣾ'64*0/૑ۀ ೥
   
   גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ
   ೥
   
   גࣜձࣾ'64*0/૑ۀ ೥
   
   ָఱגࣜձࣾೖࣾ
   ೥
   
   (PPHMF
   +BQBO߹ಉձࣾೖࣾ
   ೥
   
   גࣜձࣾ'64*0/ೖࣾ Management team

8. FUSIONͷ੒௕ੑ 1ظ໨ 2ظ໨ 3ظ໨ 4ظ໨ 5ظ໨໨ඪ 2020೥3݄ौ୩γΣΞΦϑΟε 2020೥5݄৽॓ΦϑΟε 2020೥෋ϲ୩ΦϑΟε 2021೥11݄දࢀಓΦϑΟε

   2022೥11݄දࢀಓΦϑΟε૿চ 2021೥4݄ܙൺणΦϑΟε ೥ίϩφՒ૑ۀҎདྷɺॱௐʹۀ੷Λ৳͹͠ଓ͚ɺΦϑΟεҠసΛճ࣮ࢪ

9. History 2021 4݄ɹܙൺणΦϑΟεʹҠస 7݄ɹANA༷ͷ2020ΦϦϯϐοΫɾύϥϦϯϐοΫ
 ɹɹ ΩϟϯϖʔϯΛ୲౰ 11݄ɹදࢀಓΦϑΟεʹҠస 2020 3݄ɹFUSIONઃཱ 5݄ɹGongcha

   JapanΑΓ૬ஊ
 ɹɹɹຖ݄ͷۀ຿ҕୗൃ஫
 
 ɹɹɹॳͷݸࣨΦϑΟεΛߏ͑Δ 9݄ɹ෋ϲ୩ΦϑΟεʹҠస 2022 11݄ɹදࢀಓΦϑΟεΛ2ഒʹ૿চ 1݄ɹϕετϕϯνϟʔ100બग़ 4݄ɹϑϦʔΩοΫΛָ͠ΊΔνϟϦςΟΠϕϯτɹɹɹɹɹ
 ɹɹʮShibuya Center Charity Free KickʯΛ։࠵ 2023 3݄ɹϛογϣϯɾϏδϣϯɾόϦϡʔΛ࡞੒ 4݄ɹFUSION৽ଔ1ظੜ ೖࣾ ɹ ɹॎܕಈըίϯαϧςΟϯάελδΦʮλςΠνʯൃ଍ 2024 2݄ɹʮࠨ͖͖ͷΤϨϯʯڠࢍ։࢝ 3݄ɹ૑ۀ4प೥ه೦ Tγϟπ࡞੒
 ɹɹɹौ୩ϞσΟʹ԰֎޿ࠂΛܝग़ 5݄ɹΤΠεϦʔͱڞಉϓϩδΣΫτΛ࢝ಈ

10. ৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔ࠾༻ ૑ۀظ໨͔Β৽ଔ࠾༻ʹணख͠ɺ೥ΑΓೖࣾɻத్͚ͩͰͳ͘৽ଔ΋׆༂Ͱ͖Δ؀ڥΛߏங͍ͯ͠·͢

11. WHAT WE DO

12. Advertising

13. ΫϦΤΠςΟϒʷσδλϧΛ࣠ʹ ͋ͨΒ͍͠౴͑Λͭ͘Δ Πϯλʔωοτ޿ࠂඅ͕ɺTV޿ࠂඅΛൈ͍ͯ૿ՃͷҰ్ΛͨͲΔத σδλϧ޿ࠂͷྖҬͰٻΊΒΕΔεΩϧ͕ଟ༷Խ͍ͯ͠·͢ɻ Ҏલ͸ʮ୹ظతͳඅ༻ରޮՌʯ͕ओͳয఺Ͱ͋ͬͨΠϯλʔωοτ޿ࠂ΋ ݱࡏͰ͸σδλϧ্ͷίϛϡχέʔγϣϯϓϥϯχϯά΍ϒϥϯσΟϯάͳͲ ଟذʹΘͨΔ໾ׂ͕ظ଴͞Ε͍ͯ·͢ɻ ͦͷதͰFUSION͸ಠࣗͷϙδγϣχϯάΛங͖͋͛ اըɾΫϦΤΠςΟϒྗͱ޿ࠂઃܭɾӡ༻ྗΛ༥߹ͤ͞ɺੈͷதʹ͋ͨΒ͍͠Ձ஋Λఏڙ͠·͢ɻ '64*0/ͷ޿ࠂࣄۀ͕໨ࢦ࢟͢

14. ࢢ৔ͷมԽͱ୅ཧళͷ໾ׂ = =  =  =  = 

    =  =  =  ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  ৽ฉ ࡶࢽ ϥδΦ ςϨϏ Πϯλʔωοτ Ϛε޿ࠂ / ೝ஌޿ࠂ͸૯߹୅ཧళɺσδλϧ޿ࠂ/֫ಘܕ޿ࠂ͸ઐۀ୅ཧళͱ ៉ྷʹ۠෼͞Ε͍ͯͨ࣌୅͔Βɺࢢ৔؀ڥ͸มԽɻ ʮσδλϧઃܭɾӡ༻ྗ͕͋Δ͏͑ͰɺΫϦΤΠςΟϒྗͷ͋Δ୅ཧళʯ͕ٻΊΒΕ͍ͯΔ ࢀরݩ
    
    IUUQTXXXEFOUTVDPKQOFXTSFMFBTFIUNM
    

15. ϒϥϯυ޿ࠂɾ֫ಘܕ޿ࠂͷ͋Γํ ϒϥϯυ޿ࠂ ֫ಘܕ޿ࠂ ϝσΟΞͷଟ༷ԽʹΑͬͯɺࢹௌ཰΋ଟ༷Խ
 ৺Λಈ͔͢ΫϦΤΠςΟϒΛͭ͘Γͳ͕Β΋
 ഔମผͷࢹௌ཰Λܭࢉͨ͠ߴ౓ͳઃܭ͕Ͱ͖Δ
 ΫϦΤΠςΟϒσΟϨΫλʔͷଘࡏ͕ٻΊΒΕΔ࣌୅ μΠϨΫτ޿ࠂʹ܏౗͗ͨ݁͢͠Ռɺ৽ͨͳधཁΛ
 ੜΈग़ͤͳ͍ɺ͋ͬͨधཁࣗମ΋ڝ߹૿ՃʹΑΔ
 ୣ͍߹͍ܹԽͰʮμΠϨΫτ޿ࠂͷ಄ଧͪʯ͕՝୊ʹ


    μΠϨΫτ޿ࠂͰ΋ϒϥϯυΛ࡞ΔΞϓϩʔν͕ඞཁ ͦΕͧΕͷྖҬʹ͓͍ͯ΋ཧ૝తͳΞϓϩʔν͕มԽ͖͍ͯͯ͠Δ

16. ٻΊΒΕΔ࣍ੈ୅ͷΫϦΤΠςΟϒσΟϨΫλʔ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔ ૯߹୅ཧళ ΫϦΤΠςΟϒσΟϨΫλʔ σδλϧ޿ࠂ୅ཧళ μΠϨΫτϓϥϯφʔ ɾߴ඼࣭ͳΫϦΤΠςΟϒ ɾاըྗͷߴ͞ ɾ޿ࠂӡ༻ͷϊ΢ϋ΢ ɾίϛϡχέʔγϣϯઃܭྗ

    ΫϦΤΠςΟϒσΟϨΫλʔ

17. FUSIONͷڧΈ

18. Πϯλʔωοτ޿ࠂΛѻ͏୅ཧళͰ͋Γͳ͕Βɺઃཱ౰ॳ͔Βϒϥϯυ޿ࠂʹ΋ѹ౗తͳڧΈΛ༗͍ͯ͠Δ ϒϥϯυ޿ࠂച্ μΠϨΫτ޿ࠂച্ 2 2 2 2 2 2 2

    2 2 2 2 ϒϥϯυ޿ࠂൺ཰ ฏۉ 58ˋ ϒϥϯυ޿ࠂൺ཰ FUSIONͷಛ௃

19. Strategy ઓུ Digital AD σδλϧϝσΟΞ Creative اըɾΫϦΤΠςΟϒ Production ੍࡞ 4/4
    

    4/4ϝσΟΞ 4&.
    4&. %JTQMBZ
    σΟεϓϨΠ޿ࠂ *OqVFODFS
    ΠϯϑϧΤϯαʔ 57
    $.
    ςϨϏ$. 8&#
    $.
    ΢Σϒ$. 4/4
    4/4ؔ࿈اը (SBQIJD
    άϥϑΟοΫ .PWJF
    ಈը 4UJMM
    ενʔϧ %FTJHO
    σβΠϯ 8&#
    8&#αΠτ-1αΠτ ޿ࠂࣄۀͷఏڙൣғ ࣾ಺ʹ͸ετϓϥɺ޿ࠂӡ༻ɺΫϦΤΠςΟϒɺϓϩμΫγϣϯͳͲ༷ʑͳνʔϜ͕͋Γɺ ઓཱུҊ͔Βاըɺ੍࡞ɺ޿ࠂӡ༻·ͰҰؾ௨؏Ͱͷ͝ରԠ͕Մೳ

20. ޿ࠂࣄۀͱࣄྫ

21. 01 02 σδλϧίϛϡχέʔγϣϯΛى఺ͱͯ͠ઓུɺίϯη ϓτɺاըɺΫϦΤΠςΟϒɺ੍࡞ɺΩϟεςΟϯάɺ ޿ࠂ഑৴ͳͲશྖҬҰؾ௨؏ͰɺΫΦϦςΟͷߴ͍ϓϥ ϯχϯάɾ੍࡞Λ͝ఏڙ͠·͢ɻ ౷߹σδλϧϚʔέςΟϯά ίϛϡχέʔγϣϯࣄۀ෦ ॎܕΫϦΤΠςΟϒاը੍࡞ɾΠϯϑϧΤϯαʔσΟϨ Ϋγϣϯɾ޿ࠂ഑৴ͳͲॎܕಈը޿ࠂʹ·ͭΘΔ͢΂ͯ

    ͕Ұؾ௨؏Ͱ࣮ࢪՄೳͰ͢ɻ ॎܕಈը ίϯαϧςΟϯά ελδΦ λςΠν FUSIONͷ޿ࠂࣄۀ

22. શ೔ຊۭ༌ʛ౦ژΦϦϯϐοΫɾύϥϦϯϐοΫ ࣄྫɾऔҾઌاۀʢҰ෦ʣ )FOLFMʛHPUC
    ϘϯσΟϯάɾϝλϦοΫε )FOLFMʛHPUC
    ϘϯσΟϯάɾϝλϦοΫε "#"#"ʛ"#"#"ʮ͓فΓϝʔϧΈ͘͡ʯ ΩϦϯϗʔϧσΟϯάεʛεϩʔυϦϯΫ ίϩϓϥʛനೣϓϩδΣΫτʮࢲཱ஡۽ֶԂʯ ήΦʛ͔͋ͬͨε΢Σοτ ϨΞδϣϒʛεϚʔτϝιουš ΫϨσΟηκϯʛηκϯύʔϧɾΞϝϦΧϯɾΤΩεϓ

    ϨεšɾΧʔυ 1IPUPTZOUIʛ"LFSVOೖୀࣨ؅ཧγεςϜ ೔ຊίʔϓڞࡁੜ׆ڞಉ૊߹࿈߹ձ
    ʛ
    ίʔϓڞࡁʮ
    ʬ͚͍ͨ͋͢ʭδϡχΞίʔεʯ ΧϓίϯʛϞϯελʔϋϯλʔύζϧ
    ΞΠϧʔΞΠϥ ϯυʰϞϯϋϯύζϧʱ

23. New Business

24. ೥ΑΓɺ৽نࣄۀͱͯ͠ʮχϡʔάοζࣄۀʯΛελʔτ χϡʔάοζࣄۀ ୈ஄ϓϩμΫτͱͯ͠ʰ5"550
    4UJDLFSʱΛϦϦʔε͍ͨ͠·ͨ͠ɻ

25. Social

26. '64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL SHIP SKY GALLERY 2025೥೥լঢ়ɻւ༸ϓϥενοΫͰ੍࡞ ഇߍ࠶ੜΛਐΊΔೆ๪૯ࢢͷ4)*1ʹͯɺੈք֤஍ͰࡱӨ͞Εͨಈ෺ͨͪͷ ࣸਅ఺ΛҰ෦͸౳਎େαΠζͰలࣔɻੜ෺ଟ༷ੑ΍஍ٿ؀ڥͷ՝୊Λܒൃ εςʔΫϗϧμͷօ͞·ͷ͓ྗʹͳΔͷ͸ɺ΋ͪΖΜͷ͜ͱɻ ஍ٿ؀ڥ΍ɺਓʑͷ฻Β͠ʹ΋޲͖߹͏ձࣾͰ͋Γ͍ͨͱࢥ͍·͢ɻ

27. '64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL SHIBUYA Center Charity Free Kick ݄೔ʮौ୩ͷ೔ʯʹौ୩ηϯλʔ֗ͰϑϦʔΩοΫΛ
    ָ͠ΊΔνϟϦςΟΠϕϯτΛɺ4)*#6:"
    $*5:
    '$
    ͱڞಉͰ։࠵ɻ
    ηϯλʔ֗ͱ͍͏ཱ஍ͱɺϑϦʔΩοΫͱ͍͏ΧδϡΞϧ͞Ͱɺ
    

    ଟ͘ͷएऀ͕ࢀՃ͢ΔιʔγϟϧΞΫγϣϯͱͳΓ·ͨ͠ɻ

28. '64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL ौ୩ϦϞʙτଔۀϥΠϒ GRAM PROJECT ίϩφ΢ΠϧεͷӨڹͰɺଔۀϥΠϒͷ։࠵͕ةͿ·ΕΔֶੜͨͪͷूେ੒ ͷ৔Λ4)*#6:"
    5465":"ʹͯ͝ఏڙɻ ίϩφײછ֦େ๷ࢭʹ޲͚ͨऔΓ૊ΈɻίϛϡχέʔγϣϯͷྗͰ ෱ࢱࢪઃʹ͓͚ΔӴੜ؅ཧͷश׳ԽΛ໨ࢦ͢ϓϩδΣΫτͰ͢ɻ

29. Culture

30. ण࢘԰ΛΦʔϓϯͨ͠Γɺ໺֎ֶशʹ͍ͬͨΓɺʮҿΈձʯͷ࿮ʹͱΒΘΕͣاը͠ɺશһͰָ͠Έ·͢ɻ ࣾ಺ΠϕϯτɾҿΈձ

31. Πέ΢νΦʔΨχοΫͱڞಉ੍࡞ͨ͠λΦϧ΍ɺ؀ڥʹ഑ྀͨ͠஛ͷࣃϒϥγͳͲɺͩ͜ΘΓͷ٧·ͬͨάοζͷ਺ʑɻ FUSIONάοζɾ͓౔࢈

32. ࣾһͷ޷ح৺Λܹࢗ͠ɺࣾ಺ίϛϡχέʔγϣϯͷ׆ੑԽͤ͞Δɻ'64*0/ʹͱͬͯେ੾ͳจԽͷͻͱͭͰ͢ɻ FUSIONே͝͸Μ

33. ιϑΝ੮΍௕صΛऔΓೖΕɺؾ෼ʹԠͯ͡ಇ͘৔ॴΛબ΂Δ؀ڥΛ੔͍͑ͯ·͢ɻ
    ͻͱΓͰूதͯ͠औΓ૊Ή͜ͱ΋ɺࣾһಉ͕࢜׆ൃʹަྲྀ͠ɺ৽ͨͳΞΠσΞΛੜΈग़͢͜ͱ΋Ͱ͖ΔۭؒͰ͢ɻ ΦϑΟε؀ڥ ' খ ձ ٞ ࣨ ' ࣥ

    ຿ ࣨ ' Ԡ ઀ ࣨ ' ࣥ ຿ ࣨ ' த ఉ ' ࣥ ຿ ࣨ ʴ ௕ ص

34. ௚ۙೖࣾࣾһͷ͝঺հ

35. ࣾһ঺հ Akira Kobayashi CM੍࡞ձࣾɺOgilvy JapanɺADKʹͯϓϩσϡʔαʔͱ༷ͯ͠ʑͳ اۀ΍ϒϥϯυͷ޿ࠂɺίϛϡχέʔγϣϯ੍࡞ʹैࣄɻADKͰ͸ہ ௕ɾຊ෦௕ิࠤͱͯ͠Ϛωδϝϯτۀ຿΋ܦݧɻ2024೥9݄ɺ FUSIONೖࣾɻϚε͔ΒσδλϧɺΞΫςΟϕʔγϣϯྖҬ·Ͱ޿ൣ ғʹ୲౰ɻ Daisuke

    Aso ೔ຊେֶܳज़ֶ෦ଔɻ޿ࠂ੍࡞ձࣾϑΥτϓϩσϡʔαʔͱ੍ͯ͠࡞ ݱ৔εΩϧΛຏ͘ɻຊۀͱฒߦͯࣸ͠ਅू΍اըలͷσΟϨΫγϣϯ ϓϩδΣΫτΛ্ཱͪ͛ਫ਼ྗతʹ׆ಈɻͦͷޙɺʢגʣVONS picturesʹೖࣾɺө૾ɺάϥϑΟοΫɺWEBͱϓϩσϡʔεྖҬΛ޿ ͛Δɻ2024೥ɺFUSIONʹδϣΠϯɻ Tomoko Tanaka Saatchi & Saatchi FallonɺBeacon CommunicationsɺGrey Worldwide ͳͲͷ֎ࢿܥ޿ࠂ୅ཧళ΍޿ࠂ੍࡞ձࣾͰΞʔτσΟϨΫλʔ΍σβ Πφʔͱͯ͠ɺTVCMɺWEBϜʔϏʔɺάϥϑΟοΫσβΠϯɺύο έʔδσβΠϯͳͲϒϥϯυ޿ࠂͷاը੍࡞΍ΞʔτσΟϨΫγϣϯ Λ෯޿͘୲౰ɻ2024೥FUSIONೖࣾɻ

36. ࣾһ঺հ Miki Taguchi גࣜձࣾJ.C.SPARKɺגࣜձࣾnakajima takahisa designʹͯάϥ ϑΟοΫσβΠφʔͱͯ͠ɺ޿ࠂɺύοέʔδσβΠϯɺϩΰσβΠ ϯɺwebσβΠϯ౳෯޿͘୲౰ɻ2024೥ʹΞʔτσΟϨΫλʔͱͯ͠ FUSIONೖࣾɻ Kei

    Tsuzuki 2018೥αΠόʔΤʔδΣϯτʹ৽ଔೖࣾɻ໿6೥ؒΞΧ΢ϯτϓϥϯ φʔͱͯ͠Ӧۀʹैࣄɻ࣮੷Λݩʹͨ͠໰୊ఏى͔ΒKPIઃܭΛߦ ͍ɺೝ஌ࢪࡦ͔Β֫ಘࢪࡦ·ͰͷཱҊͳͲ෯޿͘ܦݧɻ2024೥ʹϏδ ωεϓϩσϡʔαʔͱͯ͠FUSIONೖࣾɻ Ryo Kikkawa 1990೥ੜ·Εɻඒ༰ࢣΛ໨ࢦ͢΋࠳ં͠ɺө૾ۀքΛ໨ࢦ͢ɻTV൪ ૊ͷAD΍MVͷPMΛܦͯɺલ৬ͷC3FilmͰϓϩσϡʔαʔͱͳΓ FUSION΁δϣΠϯɻTV൪૊͔ΒΦϑϥΠϯΠϕϯτ·Ͱ෯޿͍ϓϩ σϡʔε͕࣋ͪຯɻ